Comparison between Coke and Pepsi
There are two famous beverage companies, Coco-Cola and Pepsi, have competed dramatically and distributed the beverage market profit for several decades. In the free market, it is hard to exactly tell which one is the winner within the perfect competition, because both companies use different style of commercials and product to expend their markets. Personally, I believe that Coco-Cola earn higher profit than Pepsi because Coco-Cola has better marketing strategies and the representatives for their commercials and TV ads cost is lower. I would choose to drink Coke over Pepsi. Because Coke has fair marketing strategy that attracts all generation of people of all ages, whereas Pepsi targets mostly younger generation, and tries to make an image of Coke as an uncool drink, and Coke has made more people to appreciate its value and product than Pepsi. Therefore, we should drink Coke that knows how to appreciate all audiences of all ages, regardless of their ages and genders.
It is interesting to hear Pepsi won the taste test. So, have coke. How can this be? Coke tastes better than Pepsi and Pepsi tastes better than Coke. What is the difference between Coke and Pepsi? If we compare the two labels on those two cans, the only difference between them is that Pepsi adds phosphoric acid in contains and Coke does not. Some people might say that those tests truly reflect the market demand and people s preferences but I doubt it. If they did, why we cannot find the only and exact answer to convince us which one is cola giant in the market? In the other hand, do they try both, and then decide for themselves? They are probably cheating on those taste tests. They probably report only favorable taste tests, and throw out the unfavorable ones.
What is the real different between Coco-Cola and Pepsi-Cola? Both Coca-cola and Pepsi are entrenched firms in the beverage market but I think Coke gain higher profit than Pepsi. The advertisement lines for these two famous soft drinks are .Enjoy Coco-Cola x from the Coco-Cola Company and .Joy of Cola . from the Pepsi. Comparing those two drinks commercial ads, there is a major thing that we can pick up from them, which is the representative of their products. In other words, who are the representatives in both commercial ads? In Coco-Cola company the two famous representatives are the two fiction characters the Cola Bear and the Cola Santa. In addition, in his commercial ads, the mangers try to make the ads related to our environment and culture. They try to establish an image to the public is that Coke is closely related to our living. We need it anytime and anywhere. On the contrary, Pepsi-Cola Co. uses a lot of super stars or famous figures such as Kiss, Dinger, Sisqo, Einstein, Faith Hill, etc. This commercial method of using the super stars or famous personage in Pepsi commercial ads is not only happen in America but also in Asia. The Pepsi commercial ads in Asia also use a lot of Asian super stars to representative their products. The reason why did Pepsi mangers try to break his competitor and contest the limited consumers by the idols charm. Both are good business strategies to raise the profit. However, because of Pepsi hires the super stars performing in the ads, it must spend lots of money so that it must have raised the company s cost which reduces the profit. On the other hand, Coco-Cola could reduce the cost by not hiring those super stars and famous actors and actresses.
The collectibles would reinforce image regarding their trademark and consolidate his consumers. On the other hand, they also can create lots of money so that raise the company profit. Compare to Pepsi, Coco-Cola has a lot of collectibles, such as teddy bears, watches, toy trucks, staples, etc and all of them put the Coco-Cola trademark on those products and we can almost find them in any market. On the contrast, Pepsi does not have collectible so that they might spend lots of time and money to gain more consumers and to expand its market. The most interesting parts of this are that there are Coco Cola museums but no Pepsi museums could be found.
For some people, they argue that the taste of Coke and Pepsi are the same. However, there are some people argue that Pepsi tastes sweeter and has much bubbles in it; therefore, Pepsi win more consumers, especially the young generation. However, this is not true. The young generation will change their preferences more quickly than the old generation, if a company uses young generation to determine most parts profit they gain from them, which is not going to make those profit very stable. Thus, Pepsi Co. would lose their customers easier. Compare to the Coco-Cola Co., more older generation customers are more stable at their preferences. This situation would benefit for the Coke so that Coco-Cola will earn more profit and outlast in beverage market.
I believe that Coco-Cola Co has more advantages to win this beverage war. For instance, some people prefer to see Pepsi s commercial ads and they might like Coco-Cola s taste. Imagine that if those two companies merger together, we will not have second choice while we drink coca and we will lose the chance to see the different and interesting ads. The beverage market will become bored. Therefore, no matter which one is really coca giant in the market, we prefer get more choice and fun from both of them.
Coke vs. Pepsi Essay
1649 Words7 Pages
Coke vs. Pepsi
The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical…show more content…
When Roger Enrico, Chief Executive Officer for PepsiCo, took over he began to examine the corporation. Going on the belief that if you can't make diversification work, give it up. For nearly three years PepsiCo has been undergoing a major strategic transformation. PepsiCo's chairman, Roger A. Enrico, stated in his letter, "…And while 1998 certainly offered its share of challenges, I'm very pleased to report that our strategy is beginning to payoff."
Consumers around the world bought more snacks and beverages than ever before. They have gained market share in both snacks and beverages in the United States, their biggest market. Internationally snack and beverage units both posted healthy volume growth, even amid economic turbulence.
In 1996 Coca-Cola began the jump on its competition by sponsoring the Summer Olympic Games. This event was a marketing gift. Not only because it was globally televised, but it also projected the idea of countries coming together to compete, but also promoting sportsmanship, wholesomeness, and goodwill. Additionally, in November the Minute Maid Company, a division of Coke, put forth a campaign aimed to compete in the fruit juice division against Tropicana. These factors coupled with the continued expansion of worldwide operations, helped the soft drink company sell 6 percent more throughout the world, and obtain 43% of the United States